About Us

Founded by Rachel Phillips in May of 2018, Auntie La La's Boutique was born from a lifelong love for fashion and an insatiable quest for fabulous finds at great prices. It all began with Rachel's deep passion for clothes and savvy bargain shopping. However, her journey took a delightful turn when her beloved niece came into the world, sparking a newfound adoration for children's clothing.

Through countless shopping adventures, Rachel discovered a significant gap in the market — a lack of high-quality children's clothing at reasonable prices. Determined to fill this void, Auntie La La's Boutique was conceived, bringing stylish and durable kids' wear into the limelight.

Fast forward three exciting years... the heartfelt requests poured in! Mommies, aunties, and women everywhere clamored for the same delightful blend of cuteness and affordability in clothes that fit them too! Responding to this growing demand, Auntie La La's proudly took the next step in its evolution.

In May of 2021, Auntie La La's Boutique launched an exclusive collection of hand-selected women's items, marking the beginning of an exciting new chapter. Now, our boutique is not just about dressing the little ones in style but also celebrating women of all ages with chic and pocket-friendly fashion choices.

At Auntie La La's, we're dedicated to providing a curated selection of charming, trendy, and affordable clothing and accessories that caters to the entire family. Join us on this fashion-forward journey where quality, style, and affordability unite to empower every customer to look and feel fabulous, from toddlers to trendsetting adults!